If you are looking for ways to increase your client outreach, then it goes without saying that you need to up your marketing game. However, that doesn’t mean just throwing money at various advertising strategies or techniques to “see what sticks”…
It requires careful thought and deliberation. Coming up with a sound marketing campaign that highlights your strengths as a real estate professional doesn’t have to be hard.
In fact, the experts at Wise Pelican have been helping agents like yourself get ahead of the competition for years. Here are 8 tips for increasing your exposure to potential buyers:
1. Utilize Realtor Postcards
Realtor postcards are a tried and true method of generating business in the real estate industry. They’re a great way to help push clients that are on the fence without seeming too pushy. Industry providers like Wise Pelican offer:
- Full customization
- No order minimums
2. Combine Real Estate Postcards with Your Online Strategy
In addition to postcards, make sure that you also implement a sound online marketing plan. This includes a professional-looking website, strong social media presence, and direct advertising online and on social media (more on this further down).
3. Begin an Email Newsletter Campaign
This is a great online marketing tool in the sense of being less intimidating (like realtor postcards). Newsletters have the reputation of being information sources more so than advertisements. It is more of a “soft sell”, planting the seed in the clients’ minds without aggressively asking for their business upfront.
4. Network with Real Estate Professionals in Your Area
Not only do sites like Wise Pelican offer tips on how to grow your client pipeline, but they also suggest growing your fellow real estate agent pipeline. Getting to know other industry professionals opens up many opportunities for increased sales. Ways to do this include:
- Attending seminars
- Going to open houses
- Joining local real estate organizations
5. Purchase Google Ads for Easy Traffic
If you don’t have a lot of spare time and energy for long-term marketing, this is a quick and easy way to gather leads and drive more visitors to your website.
6. Build a Facebook Fan Page
This is the easier of the two options for advertising on Facebook and it’s also free. However, this won’t offer an instant return. It’s a long-term method of advertisement. Wise Pelican suggests using this as a supplemental marketing tool, not a main one.
7. Learn How to Advertise on Facebook
For a better return on your efforts, paid advertising is the way to go. Facebook collects a wealth of information from its users, which allows you to craft highly-specific marketing strategies for people that use its platform.
8. Use LinkedIn to Help Build Your Brand
LinkedIn is the place for professional social media marketing. It is an easy way to connect with other industry experts that can help build your business. However, they do have specific rules to make sure users don’t “spam” their service. You need to familiarize yourself with them to avoid being banned.
Wise Pelican Offers Information and Continual Instruction
Even if these 8 techniques send your real estate business skyrocketing, there is no reason to stop learning. Set aside a certain amount of time each week to study more ways to market yourself and grow your agency.
Staying successful requires constant learning and adapting. And with all the resources available online, you have the information of countless marketing seminars at the tips of your fingers.